Prepared by Leadfins
Book a time
№ 01 · For Lightstone DIRECT

Get Accredited Investors From Beyond Your Network

Every ad, landing page, and script in here was built for one purpose, to get Lightstone DIRECT in front of accredited investors who are not already in your network.

ILanding page

Landing page.

A focused investor page that walks an accredited investor from the ad straight to a booked call with your Capital Formation team, so Lightstone DIRECT has one clear place to send paid traffic. Scroll the live page below or open it full-screen.

lightstone.leadfins.com
Open full site →
IIImage ads

Image ads.

Four ready-to-run ads that put the 27.6% net IRR and 20% co-invest in front of accredited investors and send them straight to the landing page, so you can test which message brings in the most qualified investors. Drop them into Meta and split-test the angles.

Ad 0127.6% net IRR
Lightstone DIRECT Ad 01 — 27.6 percent realized net IRR since 2004
Ad 0220%+ co-invest
Lightstone DIRECT Ad 02 — 20 percent-plus GP co-invest on every deal
Ad 03Hidden Lakes, Grand Rapids
Lightstone DIRECT Ad 03 — Hidden Lakes Apartments open offering
Ad 04$89K to $12B, 40 years
Lightstone DIRECT Ad 04 — from 89,000 dollars to 12 billion in AUM
IIIAd scripts

Ad scripts.

Six written ads in Lightstone's quiet institutional voice that you can run as-is across different investor motivations, so the team can find the message that fills the Hidden Lakes raise fastest. Each opens with "Accredited Investors:" and leads with the numbers.

Script 0120%+ co-invest
A 20%+ co-invest on every deal.
Accredited Investors: Most syndicators put 1 to 5% of their own capital into the deals they raise from you, while Lightstone commits at least 20% of the equity on every single Lightstone DIRECT offering and has structured the platform so our balance sheet moves with yours on every transaction. Here is what backs that discipline: • $12B+ AUM owner/operator across multifamily, industrial, hospitality • 27.6% realized net IRR and 2.54x net equity multiple on investments exited since 2004 • 40 years of cycle-tested underwriting across 26 states • 20%+ GP co-invest in every Lightstone DIRECT deal The current open offering is Hidden Lakes Apartments, a 384-unit value-add garden multifamily community in Grand Rapids, Michigan, with a four-year hold and a $100,000 minimum. Book a 30-minute call with our Capital Formation team to review the full underwriting. Accredited Investors Only. Past performance is not indicative of future results.
Script 0227.6% since 2004
27.6% net IRR since 2004.
Accredited Investors: 27.6% is the net IRR Lightstone has actually delivered on realized investments since 2004, compounded across the global financial crisis, the COVID dislocation, and the 2022 to 2024 rate cycle, and audited against 25,000+ multifamily units and 100+ properties across 11 states. Here is the underlying track record: • $12B+ AUM across multifamily, industrial, hospitality, retail • 2.54x net equity multiple on realized investments since 2004 • 25,000+ multifamily units and 15M+ square feet of industrial • 20%+ Lightstone GP co-invest on every Lightstone DIRECT offering Lightstone is now opening single-asset offerings to individual accredited investors through Lightstone DIRECT, starting with Hidden Lakes Apartments, a 384-unit value-add multifamily community in Grand Rapids, Michigan. Schedule a private call to review the underwriting and historical performance. Accredited Investors Only. Past performance is not indicative of future results.
Script 03One named asset
One named asset. Full underwriting.
Accredited Investors: Every offering on Lightstone DIRECT is a single named asset with a complete underwriting package, a dedicated point of contact on our Capital Formation team, and a Lightstone GP equity commitment of 20% or more of the deal, which means you see exactly what you are buying before any capital is committed. Here is how the current multifamily offering is structured: • Hidden Lakes Apartments, 384-unit garden-style community in Grand Rapids, Michigan • Value-add strategy over a four-year hold with a $100,000 minimum • 20%+ Lightstone equity alongside the limited partners coming in • Full underwriting, target IRR, target cash-on-cash shared on the briefing call Talk to a member of our team and review the deal before you make any allocation decision. Accredited Investors Only. Past performance is not indicative of future results.
Script 04Hidden Lakes open
Open: Hidden Lakes, Grand Rapids.
Accredited Investors interested in Midwest multifamily: Hidden Lakes Apartments is a 384-unit, free-market, garden-style multifamily community in Grand Rapids, Michigan, currently open for investment through Lightstone DIRECT on a four-year value-add strategy with Lightstone committing 20% or more of the equity from our own balance sheet. Here is the offering at a glance: • 384 units of free-market garden multifamily in a resilient secondary market • Four-year value-add hold with a $100,000 minimum check • Underwriting backed by live operating data across 25,000+ units in the national portfolio • 20%+ Lightstone GP co-invest committed before the LP raise opens We disclose the full target IRR, target cash-on-cash, and underwriting model on the briefing call so you can evaluate the deal before committing. Book a 30-minute briefing with our Capital Formation team. Accredited Investors Only. Past performance is not indicative of future results.
Script 05$89K to $12B
From $89,000 to $12B+ AUM.
Accredited Investors: Lightstone began in 1986 with an $89,000 acquisition of a two-family home, and 40 years later operates a $12B+ portfolio across 25,000+ multifamily units, 15M square feet of industrial, and 26 states, with realized investments since 2004 producing a 27.6% net IRR and a 2.54x net equity multiple. Here is what four decades of cycle-tested ownership look like: • $12B+ AUM across multifamily, industrial, hospitality, retail, mixed-use • 27.6% realized net IRR and 2.54x net equity multiple since 2004 • 100+ multifamily properties, 39 industrial properties, 26 states • 20%+ GP co-invest in every Lightstone DIRECT offering Lightstone DIRECT lets individual accredited investors participate in the same single-asset deals our institutional partners have backed for four decades, with the current open deal being Hidden Lakes Apartments in Grand Rapids, Michigan. Schedule a call with our Capital Formation team to review the full opportunity. Accredited Investors Only. Past performance is not indicative of future results.
Script 06Named partner
A named partner on every deal.
Accredited Investors: Every investor on Lightstone DIRECT is assigned a named point of contact on our Capital Formation team who handles the full underwriting package, quarterly performance reporting, tax documents, and direct access to the asset-management team responsible for the property you own, which means the relationship is a true partnership rather than a self-service portal experience. Here is what the Lightstone DIRECT relationship includes: • Named Capital Formation team contact from first call through exit • Full underwriting transparency on every single-asset offering • Quarterly performance reporting and direct access to asset management • 20%+ Lightstone GP co-invest on every deal alongside your capital The current open multifamily offering is Hidden Lakes Apartments, a 384-unit value-add community in Grand Rapids, Michigan, with a four-year hold and a $100,000 minimum. Book a 30-minute briefing with our team to see how the relationship actually works. Accredited Investors Only. Past performance is not indicative of future results.
Also included · VSL script

Investor video script.

A ready-to-record briefing script that carries the Lightstone story from the co-invest hook to a booked call, so warm investors who land on the page watch one video and arrive already qualified. Written for Mitchell to record.

View the script →
№ IV · Next step

We would set all of this up for free so you can see who it brings in.

Pick a time below. We will walk through the package together and outline exactly what the first 30 days of running this against a verified accredited audience would look like for Lightstone DIRECT. The goal is quality accredited investors who fit the $100,000 minimum, not raw volume.